Search Engine Marketing, also known as SEM, refers to the marketing initiatives undertaken to promote a website on search engines and their properties.

Landing Page Load Time Added to AdWords Interface - Google is now considering your load time before calculating your PPC Quality Score.

Landing Page Load Time Impact on Google AdWords Quality Score - Google to Ad load time as a criteria for measuring Quality Score.

SEM Expertise Needed to Be an SEM Specialist  - This article covers the skill sets an SEM Experts needs to have in order to be successful in running search marketing campaigns.

Personalization & Google Universal Search Optimization  -  A look at the impact of search personalization and integrated search result (Google Universal) on Search Engine Marketing.

Optimizing for Personalized and Universal Search - An analysis of Search Engine Marketing campaigns in the personalization and universal search era.

Should You Outsource SEM Services? - If you are wondering whether or not to outsource your search engine marketing services and would like to know the pros and cons of outsourcing vs. doing search in house this is an article to read.

Keyword Research for PPC - Keyword research is an integral part of search engine marketing. This article highlights the importance of keyword research and provides tips on the subject.

The Long Tail! Is it for everybody?  - There has been so many talks about the importance of considering long tail keyword when designing Search Marketing campaigns.  This articles suggests that this might not be the best strategy for everybody.